Product Description
The 66th Quarterly Limited Edition for the Spring of 2025 is “The Chicago Look,” Edition which explores a chapter of American design and typographic history through the lens of a single, highly influential — and sadly now-defunct — enterprise.
The Beverly Sign Co. put Chicago at the center of the mid-century sign-painting map with its “panelized” compositions, novel typographic treatments, and bold colors. This style came to be known as “The Chicago Look.”
Chicago’s own Heart & Bone Signs, with collaborator Bob Behounek, have created two covers in the style of Beverly’s pencil sketches, featuring the original mock-ups’ distinctive diagonal “strike-thru” indicating the colors of the signs to the clients and the sign-painters (known as “Wall Dogs”).These note books are a new size for us; a handy 6" × 8."
The 64 pages are graph-ruled in “Non-Repro Blue,” a particular shade that is still used in the graphic arts industry to be easily removed from photostats or scans of black-and-white artwork. As usual, the inside covers are full of historical information, illustrations, and wise-cracking.
